Marketing Specialist

Location:
Iowa City, IA
Profile:
Marketing & Sales
Status:
Full-Time
Pay:
Salary

Job Type: Full-Time, Salaried

Location: Des Moines or Iowa City

Pay: Based on experience

Benefits: Health Insurance, Paid Vacation, Employee Discounts

Summary
Wilson’s Orchard & Farm is a farm, food, and beverage company. Established in 1980, we are a family-owned, team oriented company with a mission to help develop local, regenerative, and ethical farm, food, and beverage systems.

In this role, you will be expected to create high quality content and effectively distribute it to our various marketing channels. You will also be responsible for online communication with customers. We are a rapidly growing business and candidates who perform at a high level will have opportunities for advancement.

Responsibilities

  • Create high quality text, video, photo, and graphic design content for distribution to our website, social/online media accounts, as well as email and text messaging platforms.
  • Curate third party content, and repost user generated content.
  • Effectively distribute content to our marketing channels; manage multiple calendars to schedule and coordinate content distribution.
  • Manage all online customer communications, including but not limited to email and social/online media.
  • Other day to day operations for multiple social/online media accounts.
  • Ensure that key online media metrics and standards are met or exceeded. 
  • Act as a brand ambassador- you should have a passion for our mission to improve farm, food and beverage systems, you should study and be aware of the key issues and opportunities in these areas.
  • Work effectively within cross functional teams to ensure that projects are completed on time and that company wide objectives are met.
  • Establish and maintain best in class customer experience and customer service.
  • Develop in-depth knowledge of all of our products.
  • We are a fast growing company, from time to time you will be expected to perform tasks outside your core areas of responsibility.

Qualifications

  • Excellent knowledge of and experience with all major online media platforms, including: search, social, video, review, etc.
  • Relevant social media marketing experience and a good understanding of marketing.
  • Strong graphic design aptitude, able to understand and adhere to brand standards. 
  • Excellent organizational skills and attention to detail.
  • Highly productive, able to multi-task and perform well in a fast-paced environment.
  • Team oriented but also have a very high level of self-motivation.
  • Entrepreneurial spirit and a passion for our mission of local, sustainable, and ethical food and farm systems. 
  • Do not need to have a college or university degree; however, do need to have a positive attitude, willingness to learn, and an outstanding work ethic.
  • Videography and/or video editing skills are preferred, but not required. This will only be considered if there are multiple candidates who score highly on all other qualifications.

Join the team
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Our Future

Wilson's Orchard & Farm owner, Paul Rasch shares our vision for the future of our farm and food systems in Iowa

Watch

Our Mission

We value growth, collaboration, responsibility, open-mindedness, agility, creativity, and high-functioning teams.

Learn More

Our Team

Farmers, chefs, bakers, cider makers, and more! We are dedicated to creating a supportive and team-oriented workplace.

Meet the Team